Our story starts with passion and reinvention

Each Product has a Story to Tell

We create home goods that will infuse your interior with the authentic and diverse beauty of traditional craftsmanship techniques. Each product tells a specific story through its unique design and the hands of the artisan who patiently crafted it. By blending traditional shapes, patterns and materials with modern aesthetics and colors, we create authentic yet trendy pieces that will bring that coveted twist to your space.

Quintessential Craftsmanship

We ethically collaborate with artisans from multiple cities and remote villages, mastering crafts that have been passed on from one generation to the next. We work together to create unique handmade pieces celebrating centuries old know-hows.

Empowering and Preserving

By directly working with artisans like Berber women from the Atlas Mountains, we cut the middleman and establish a human-centered, ethical relationship, that goes beyond fair trade. We want to create a sustainable ecosystem that puts artisans and customers at the center, generating value for everyone.

Authenticity and Quality don’t have to be Unattainable

We want to make unique, authentic and ethically made home goods, attainable. With a digital approach, bringing our products from artisans doors to yours is just a click away.

The Founder

Born and raised in Morocco, Dounia Bounahmidi imagined Folks & Tales to fulfill three passions: design, social impact and cultural blending. She has always been secretly obsessed with visual arts and wanted to express her vision through unique products, drawing inspiration from her cultural roots as well as her travels.